SEO can be boiled down to three core elements, or functions, in the current era of Google: crawling time (discovery), indexation time (which also includes filtering), and ranking time (algorithmic).
Distilling SEO to these core factors allows SEOs to construct a framework for their work around the activities the engines are conducting, without having to understand the underlying specifics of these activities. This is a good thing, because search engines are secretive beasts... er, robots. Robot beasts?
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